Privacy Policy

Who We Are

This Privacy Policy describes how Byte Me Studios (“we,” “us,” or “our”) handles information when you use any of our mobile applications (collectively, the “Apps”). This policy applies to all Apps we publish, including but not limited to:

• Mark My Life

Summary

We do not collect, store, or process personal data within our Apps other than what is collected by our third-party analytics provider, Google Analytics (including Google Analytics for Firebase) (“Google Analytics”).

Information We Collect

Direct collection by us: We do not directly collect personal information such as your name, email, phone number, precise location, contacts, photos, or files.

Analytics data (via Google Analytics): To help us understand usage and improve the Apps, we use Google Analytics, which may automatically collect information such as:

• Device information (e.g., device model, OS version, language, app version)
• Approximate location (derived from IP address), country/region, and time zone
• App interactions and events (e.g., screens viewed, session duration, features used)
• Identifiers such as Ad ID/IDFA or an app-instance identifier
• Crash or performance information related to app usage

The exact data collected and retention periods are determined by Google Analytics. We use only aggregated and anonymized reports and do not attempt to identify you from analytics data.

How We Use Information

• Measure and analyze usage of features to improve stability and performance
• Understand general trends to guide product decisions
• Detect, prevent, and address technical issues

Legal Bases (EEA/UK Users)

If you are in the EEA or UK, our use of analytics is based on our legitimate interests in understanding app usage and improving our services. Where applicable, we will rely on your consent (e.g., if your platform requires a consent prompt). You can withdraw consent at any time using the options below.

Your Choices & Controls

• In-App Controls: If an App offers an “Analytics” or “Privacy” setting, you may disable analytics collection there.
• Device Settings: You can reset your advertising identifier and limit ad tracking in your device settings.
• Google Settings: Manage Google activity controls in your Google account and review how Google uses data at policies.google.com/technologies/partner-sites and policies.google.com/privacy.

Sharing of Information

We do not sell your personal information. We do not share information with third parties except:

• With service providers that process analytics data on our behalf (i.e., Google Analytics)
• Where required by law, regulation, or legal process
• To protect our rights, users, or the public from harm

Data Retention

We do not maintain our own database of your personal information. Analytics data retention and deletion are governed by Google Analytics’ policies and settings.

Security

We design our Apps to minimize data collection. While no system is perfectly secure, we rely on Google’s administrative, technical, and physical safeguards for analytics data processed on their infrastructure.

International Transfers

Analytics data may be processed and stored by Google on servers located outside your country. Google implements safeguards for international transfers as described in their privacy documentation.

Children’s Privacy

Our Apps are not directed to children under 13, and we do not knowingly collect personal information from children. In certain regions, stricter age thresholds (e.g., 16 in the EEA) may apply. If you believe a child has provided personal information via our Apps, please contact us so we can take appropriate action.

Your Privacy Rights

Depending on your location, you may have rights such as access, correction, deletion, portability, objection, or restriction of processing. To exercise these rights in relation to our Apps, contact us at [email protected]. For data processed by Google Analytics, you may also use Google’s tools and account settings.

California residents: We do not “sell” or “share” personal information as defined under the CCPA. You can contact us with any CCPA requests at the email above.

Third-Party Links & Services

Our Apps may contain links to websites or services that are not operated by us. This policy does not apply to those third parties. We encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the new policy in the Apps and update the “Effective date” above. Material changes will be highlighted for a reasonable period after they take effect.

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